OSSO

For a western apparel brand, I took on the role of creating a logo that encapsulated the rugged yet stylish spirit of the brand, combining classic Western motifs with modern design sensibilities. The logo needed to resonate with both traditional enthusiasts and a younger, trend-conscious audience.

Beyond design, I contributed to the brand’s marketing efforts by brainstorming ideas that aligned with its identity. From thematic social media campaigns to event-based promotions like pop-ups at rodeos or country music festivals, I helped craft strategies that bridged authenticity with innovation.

By integrating design and marketing, I ensured the brand’s visuals and messaging worked hand-in-hand to capture the essence of Western culture while appealing to a broad audience.