Karen Kane

At Karen Kane, I worked as a graphic designer supporting both the marketing and sales teams to ensure cohesive, impactful visual communication across departments. For the marketing team, I designed creative assets for campaigns, including social media graphics, email templates, and website banners. My role involved capturing the brand’s aesthetic while driving engagement and reinforcing Karen Kane’s identity as a contemporary fashion brand.

For the sales team, I focused on developing materials tailored to client-facing needs. This included creating line sheets, lookbooks, and custom presentations that highlighted key product features and seasonal collections. These designs not only aligned with the marketing initiatives but also provided the sales team with polished tools to engage retailers and buyers effectively.

By collaborating closely with both teams, I ensured a seamless visual language that bridged promotional efforts with direct sales strategies, helping Karen Kane maintain a strong brand presence across all touchpoints.

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